Shakira new face of Spanish bubbly
Each year, this cava (Spanish sparkling wine from the Catalonia region) company taps into a world-famous celebrity to be the face of its much-awaited holiday TV spot.
In a press conference in Barcelona, Shakira presented the Christmas commercial, which will start airing in Spain on December 9th.
"This year, let's toast so that the sun shines more than ever. The best is yet to come, Merry Christmas" says Shakira in the ad, also alluding to the title of her new album, 'Sale el Sol' ('The Sun Comes Out.')
The singer also took the opportunity to announce that she used the $500,000 EUR ($662,085 USD) honorarium given to her by the Spanish bubbly to finance two schools run by her foundation, Pies Descalzos (Bare Feet Foundation).
One of the schools is in Cartagena, Colombia, and the second one is in Port-Au-Prince, Haiti.
The singer was joined at the press conference by Freixenet's president, Josep Lluis Bonet, and the company's honorary president, Josep Ferrer, as well as by Maria Emma Mejia, the Pies Descalzos Foundation president.
The partnership between Shakira and Freixenet also includes a Pies Descalzos Foundation promotional video, directed by longtime Shakira collaborator and fellow Catalan Jaume Delaiguana.
Other celebrities who have appeared in Freixenet's Christmas sparkling wine include Antonio Banderas, Sharon Stone, Demi Moore, and Kim Basinger.
While in Barcelona, Shakira performed at the Palau Sant Jordi as part of her "Sale el Sol" world tour.
>>>Watch a sneak peek video of Shakira filming Freixenet's Christmas commercial, benefitting her Pies Descalzos Foundation.
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